UNIQLO Lifewear

LifeWear magazine is the in-store magazine for Uniqlo all over the world. It describes the UNIQLO philosophy of making daily life richer and more comfortable. This branded content takes form as a physical magazine published twice a year by a dedicated editorial team based in Tokyo. It contains interviews of artists, writers, athletes and brand collaborators such as JW Anderson and Jil Sander.

I produced three stories with the Japanese editorial team remotely including interview with JW Anderson and John Pawson. I also cast and produced the main story about the residents at Barbican Centre.