Mazda Stories

Mazda Stories is a platform to express Mazda’s dedication to high-quality products and craftsmanship. Their strong belief is in a human touch and the Japanese “Monotsukuri” approach which is about putting a piece of their soul into a product and thus bringing g it to life.

I was involved in concept ideation, project development, approaching the artists and local industries and produce interview shoot, automotive shoot and post production. I mediated between the Mazda team in Hiroshima, the Japanese artists and the advertisement agency in the UK.