Lenovo WFH

This groundbreaking social experiment uses AI powered by Lenovo tech. An AI- driven avatar was created and educated in the image of the online persona of the protagonist. The unscripted conversations that followed were breathtaking in their clarity and in their ability to push into difficult topics without any of the stigmas and emotional blockages of an IRL interaction.
I was involved in developing an AI avatar in Japanese with Kaleida. I found and cast the protagonist who can reflect the brand message. I worked closely with the director, creatives, agency and brand to lead the whole process of creating the AI voice and conversations over 5 months.

Production Company: Picture Farm Production