Adidas Campus 80's

Adidas MakerLab commissioned 3 artists to (re-)design the iconic Adidas Campus sneaker. From Tokyo to the UK, Germany to Vietnam, it followed three designers ­ Alex Nash, Helen Kirkum, and Shun Hirose ­ in their quest to create their own iteration of the iconic silhouette.
The project culminated in a live event featuring the limited edition shoes, which went to market as a biddable IPO, the first time a sneaker range has launched this way. 
I mediated between the Adidas team, the campaign production team and the creatives, crew, and shoe designers. I worked in especially close collaboration with the Adidas internal team and alongside the campaign production team throughout the product launch and social media campaign. 

Production Company: Picture Farm Production