Adidas Campus 80's
Adidas Campus 80's
Adidas MakerLab commissioned 3 artists to (re-)design the iconic Adidas Campus sneaker. From Tokyo to the UK, Germany to Vietnam, it followed three designers Alex Nash, Helen Kirkum, and Shun Hirose in their quest to create their own iteration of the iconic silhouette. The project culminated in a live event featuring the limited edition shoes, which went to market as a biddable IPO, the first time a sneaker range has launched this way. I mediated between the Adidas team, the campaign production team and the creatives, crew, and shoe designers. I worked in especially close collaboration with the Adidas internal team and alongside the campaign production team throughout the product launch and social media campaign.
Production Company: Picture Farm Production